I started IOU to have a pretty way to gift favors for loved ones (and buy cards no one will want to toss). They’re a tactile way to graciously give bits of our time.
The inaugural line, IOUs for New Moms, was born out of my gratefulness to friends and family who, in those first few weeks of new parent delirium, gave me the most caring and considerate gifts I didn’t even know I needed. The onesies and bottles were of course much needed too, but calls saying “We’re coming over to wash your dishes” or “We’re coming over to hold the baby so you can sleep” left me speechless. “How can I help” inquiries were equally selfless, but in my sleep-deprived and overwhelmed state, I never knew how to respond. Where would I even begin? There were a million things to do.
Cue IOUs for New Moms. For all the generous friends and family out there who may or may not need hints for what a new mom needs most – hand-lettered, letterpressed cards she knows she can cash in when everything piles up at once.
I’d love it if you guys checked out the shop and took a look around. These would be perfect for that next baby shower you have on your calendar!